Launching a Chocolate Company
As I write this, my first blog post ever, on any subject, I reflect on my 52 years that got me here. I will not ramble about how I struggled with some success in a variety of careers that I have been involved in, Commercial Real Estate being the overall emphasis. I will say that for the first time, I am truly enjoying the journey. I now know what some mean when they say their profession does not feel like a job.
I am curious by nature. I love figuring out how things are made or imagining a better way. I never would have thought a crazy idea I had one night while walking our three dogs down a country road would consume me. I remember coming home that night and professing to my family that we are in the chocolate business. They probably dismissed this as another crazy idea, as I have plenty. But in my mind, I had already begun.
Over the next several months I was obsessed with learning everything I could about making chocolate. Sourcing, sorting, roasting, cracking, winnowing, grinding, refining, aging, tempering, molding, wrapping, marketing........... It is a lot harder than I thought, especially when frugality is essential. I wanted to make something that could stand against anything already out there. I feel we have done that.
Another obsession was how I can start something and become successful while making sure everyone involved down to the farmer is treated with dignity. My thoughts are that all humans want or need to be valuable to others. The people who supply the raw ingredients are producing the best possible because they know that they will be paid as fairly as possible because of their efforts. The pride shows in their product and in their smiles. We pick our sources very carefully.
I have met some amazing people along the way. It is obvious that they care so much about those they work with. Just check out some of their websites: www.uncommoncacao.com, www.singingrooster.org, or listen to an amazing podcast, "The Slow Melt". You cannot find more authentic individuals in any industry. I am proud to associate with this community. I hope to prove myself as worthy.
In the meantime, please try some of our creations. We will not sell anything that we are not proud of. I am excited to keep learning and exploring my new world of cacao. This is just the beginning.
Thanks to you all,
Steve Mazure, Chocolate Maker